Lubabalo Tybosch—
Brands are now using augmented reality to make their stories more personal. This is done by integrating them with consumers and bringing them closer to the brand. The best example of this is the Nike Football campaign which used AR and made consumers feel like they could play with Neymar Jr. This helped Nike reignite the value of their brand character and re-ignite interest for other products as well.
AR gives brands a platform to create memorable experiences that can be shared across social media channels as well as on other devices such as mobile phones or tablets, opening up new revenue streams for brands.
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Augmented reality is a new technology that can be used to bring digital elements into the physical world. For brands, this could mean re-igniting the value of their character.
This technology could be used to create experiences for customers, increase brand awareness and even generate sales.
Augmented reality is an immersive medium, so it gives people the opportunity to experience what they would not otherwise be able to. This creates a strong emotional connection between brands and consumers.
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With traditional marketing and advertising approaches, marketers often struggle with how to introduce their brands and differentiate themselves from the competition. Augmented reality provides a revolutionary way of reaching out to potential customers by adding a new dimension to the brand story.
Convince your audience that AR is an effective way of introducing the brand character in a more interactive and immersive way than static photos or videos.
The proliferation of augmented reality apps such as Pokémon Go, which introduced millions of people to the technology, has made it clear that augmented reality is not just for gaming anymore.
